How Greece is rethinking its once bustling tourism industry

With arrivals down 70 percent, the nation plots its post-pandemic future with a focus on sustainable tourism.



AROUND THE MIDDLE of June, a week before some international flights to Greece resumed, Michael Ermogenis and a handful of other Santorini locals gathered for their daily coffee at a bakery in the postcard-perfect village of Oia.


The stone streets of the village were quiet and empty this early morning, as they had been for the past several months since Greece’s strict quarantine measures had taken effect. But unlike other mornings, conversation at the bakery centered around news that a tourist couple and their daughter had shown up on the island. They had sailed from France to Greece and were staying in Oia.


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